OUR PASSION IS HUMAN UNDERSTANDING

In 1897, when Karl Elsener created the Victorinox® Original Swiss Army™ Knife, he could never have guessed how it would become a worldwide icon for function and durability, and the symbol for Swiss ingenuity.

This unique ingenuity comes from a basic principle of designing solutions that match human needs and benefit specific vocations, lifestyles and sporting challenges. It stems from a dedication to listening, hearing and evolving our designs to meet the ever-changing and complex world.

OUR ART IS BEAUTIFUL FUNCTION

We believe it is not enough to provide raw function and utility; those values alone don't satisfy the heart. It is beautiful design that brings our products to life and continues to inspire the extraordinary brand loyalty of our most passionate consumers.

Swiss Army™ watches and Victorinox® multi-tools, cutlery, travel gear, and apparel exist to service a problem, fulfill a need, and delight in their simple beauty. They are born of human hands and minds for human needs. They have a heart and intelligence. They are, Made like You.

MADE LIKE YOU